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Marketing School - Digital Marketing and Online Marketing Tips

Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 1 July 2024

⏱️ 13 minutes

🧾️ Download transcript

Summary

In episode #2769, we discuss how Apple isn't paying OpenAI for integration but values the distribution. If OpenAI drives significant users and revenue, Apple might seek a share. We also talk about gaining billions of social media views through a dedicated content creation team, though monetization is tricky—entrepreneurs should focus and persist for success. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Apple pays OpenAI…nothing?, and How to get 2.5B views from shorts/reels/TikToks (01:00) Apple pays OpenAI…nothing? (02:32) How to get 2.5B views from shorts/reels/TikToks - Steve Tan (13:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

So Apple is paying open AI nothing to add it into their phone.

0:05.7

So here's what here's what's being said. This is from Morning Brew.

0:08.6

So they says Apple is treating open AI like they're an unpaid intern.

0:12.0

So Apple believes pushing open AI's brand and technology

0:15.4

to hundreds of millions of its devices is of equal or greater value than monetary payments these

0:20.0

people said, which shows that distribution kind of matters.

0:23.4

Wow, that's a great deal for both of them.

0:26.5

I think I really do think that's a win-win deal.

0:29.5

And you know what?

0:31.2

At the end of the day, if their distribution ends up making open AI a lot of money,

0:35.8

I bet you the deal is going to switch to a Google type deal, where if you look at Apple,

0:40.5

you use Safari, the default search engine is Google.

0:43.0

Apple did not pay Google for that deal.

0:46.0

Apple actually gets billions of dollars from Google for that deal.

0:50.0

And I think something similar is going to end up happening where if they can drive open AI a lot of users

0:56.4

And it causes open AI to make a lot of money from that Apple is going to want their cut

1:01.6

Either that or from what I've heard,

1:04.0

Apple's obviously building their own LLC.

1:05.0

I think that the whole thing is, hey, in two to three years or so,

1:08.0

we're probably going to kick you off our stuff.

1:10.0

So that might happen as well.

1:11.0

But, you know, everyone's operating within their own incentives.

...

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