Hey everybody, welcome to the Andy Stanley Leadership Podcast, a conversation designed to help

leaders go further, faster and today I have a treat for you because in this studio with

me today is Donald Miller and we're going to talk about messaging, creating talks, whether

it's for the marketplace leader, the business leader or the pastor out there, you're going

to enjoy this conversation.

For those of you who don't know, Don is the CEO of Story Brand, a company that helps

businesses and nonprofits clarified their messaging, he spent an entire day with our staff,

I've asked everybody in our organization to read the book, so here's Donald.

Andy, we're both using the same interview for you're using it for your podcast, I'm using

it for mine.

I know.

So I'm going to go first, thanks for being on.

Yeah.

Donald, I want to thank you for being on the Andy Stanley Leadership Podcast.

Thank you for being on Building a Story.

You and I have known each other for quite a long time and we met at Cattle's Conference

and I say it was 10 years ago, I don't know, but it was a long time ago and I was pretty

new to the speaking world and that bus by far the biggest crowd I've ever had the privilege,

might still be the biggest crowd I've ever been from.

You spoke after me and you were kind of the closer and when you spoke, you had like in

the workbook, you had like blank lines for people to fill out.

I think you might have had one point, I mean it was a very simple message and I remember

...