Come To Find Out, I Don't Really Suck...
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 5 January 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
Episode 612
If you want a simple framework to stop overthinking lost deals and start winning more business by fixing what actually matters, visit GetMoreLoans.com.
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with Jim Reed for a candid, practical conversation about why loan officers lose business and why it usually has nothing to do with rates, skill, or talent.
Carl breaks down the four real reasons someone does not choose you, they did not know you, they could not relate to you, you did not present a clear plan, or you never asked for the commitment, and explains how most loan officers make these problems far bigger in their head than they actually are.
The discussion dives into visibility, relatability, simple follow up plans, and why asking for the business is often the fastest lever to pull if you want immediate growth, along with real stories that make these concepts easy to understand and apply.
If you have ever walked away from a missed opportunity thinking you just were not good enough, this episode will help you reset your mindset, focus on the right activities, and realize that fixing a few small things can dramatically change your results.
Transcript
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| 0:00.0 | So I think we can call this episode. |
| 0:11.0 | Come to find out, I don't really suck. |
| 0:15.0 | Are we allowed to do that? |
| 0:16.0 | I like it. |
| 0:17.0 | I wonder if iTunes. |
| 0:18.0 | So on iTunes, I'm rated, like, is clean. You know, on the podcast, you know, it gives rankings. Oh, for being clean? Yeah, I like being clean. You know, I'm clean, you know. So we'll have to see if that triggers. Oh, got you. I think. So I'm talking with Jimmy Reed. Hey, here's what I, I've been working on something and I want to, I want to get your feedback on it. |
| 0:41.5 | So why they didn't use you, why they didn't use you. |
| 0:46.4 | I came up with four. |
| 0:48.8 | I came up with four reasons of why somebody doesn't use me. |
| 0:53.5 | I think, I've always managed a lot of loan officers. |
| 0:57.5 | And the deal that the person didn't choose them, you know, man, we salespeople can like make |
| 1:09.5 | situations look really good. we can also make situations look |
| 1:12.7 | way worse than they are someone doesn't use you and i get fix it sometimes we get fixated on that |
| 1:18.9 | right tell me tell me tell me go tell me more yeah so like there's a the five percent rule |
| 1:26.6 | you've heard that? |
| 1:31.5 | In finances, but not maybe not what you're referring to. Well, 5% rules like, you know, let's say you do a survey. |
| 1:34.5 | Okay. |
| 1:35.7 | And you see this one comment come up a couple times. |
| 1:41.3 | Well, if it's not more than 5%, like don't even talk about it. |
| 1:47.0 | Like, eliminate the noise. |
| 1:48.3 | Don't even like, don't even like, like nothing. |
| 1:51.7 | Give it zero zero, zero attention. |
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