Color of the Year - the why & how - a DTT PLUS
Decorating Tips and Tricks
Bespoke FM
4.2 • 789 Ratings
🗓️ 31 October 2025
⏱️ 14 minutes
🧾️ Download transcript
Summary
Pantone and many paint brands chose a color of the year, but how do they decide? It's a complicated business, and we're diving in to see what we can find out.
The biggest goal seems to be that of building excitement, and hopefully driving sales!
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Transcript
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| 0:00.0 | Hey everybody. I'm Kelly Wilkins here with Anita Joyce, and this is Decorating Tips and Tricks Plus. |
| 0:14.1 | It's another plus episode where you get more of us. And today we're talking about color of the year. |
| 0:24.1 | What's all the hype? How do they all the hype how do they pick it why do they pick it what is it predictions you could come up with your own color of the year |
| 0:29.8 | anita maybe we should come up with the d tt color well it always you know we were always |
| 0:36.2 | suspicious that perhaps it was just a color they chose |
| 0:39.3 | because they had a bunch of leftover paints somewhere they were trying to unload. You know, |
| 0:43.8 | I mean, of course, I'm a rather suspicious person, so I don't know. I always wondered about that, |
| 0:50.1 | but we did find out some interesting information about what does go into this decision. |
| 0:56.0 | Well, interesting. |
| 0:57.9 | I don't know. |
| 0:58.5 | Is it interesting or is it kind of what you suspected? |
| 1:01.3 | I mean, I don't know. |
| 1:03.4 | If the information is interesting or, but it is interesting to know that they kind of just kind of make it up as we suspected sometimes it's just pretty |
| 1:12.7 | obvious what's going on it's been great hanging out with you Kelly exactly well just let's let's pull |
| 1:18.2 | the veil off all of those okay well obviously they're not going to tell us exactly how they choose it |
| 1:23.7 | because they want some mystery there so they're you know we've definitely found out some information about what goes into it but they want some mystery there. So they're, you know, we've definitely found out some |
| 1:29.2 | information about what goes into it, but they're not going to say it's this part this and this |
| 1:33.0 | part that. And maybe because it's not that much of a science at the end of the day, it may just |
| 1:38.4 | be. Yes. There are scientists. People at Caltech in various places are not working on the Cote, the color of the year, which is often referred to with the insider designer designer group, apparently. |
| 1:54.3 | Right. So they say that they take a mix of data observation and create a foresight. |
| 2:02.0 | Well, that's kind of a vague statement, if you ask me. |
| 2:06.9 | There you have it. |
... |
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