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To battle AI-generated admissions applications, colleges turn to video.

For American Public Media, this is Marketplace Tech.

I'm Novosafo.

Colleges and universities are dealing with a growing problem of college admissions essays being written by artificial intelligence.

But instead of trying to figure out which essays are AI generated, some schools are turning to an alternative approach, skip the written essay altogether, and have students submit a video instead, showcasing who they are and presumably doing so without AI help.

Anne Kim is a senior editor at Washington Monthly Magazine and recently wrote about this new strategy that's gaining steam in higher education.

The video essay is a 90-second or a two-minute, quote-unquote, video introduction of themselves,

and there are a number of platforms, a couple of major platforms that have popped up where students

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