College Football Wars | Title Fight | 1

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 29 May 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

It’s the 90s. College football’s a hot mess of untapped profit potential. But two TV execs have an answer. It’s called the Bowl Championship Series and it’ll ignite a rush for the big bucks.

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Transcript

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0:00.0	Wundery Plus subscribers can binge new seasons of Business Wars, ad free right now.
0:06.0	Join Wundery Plus in the Wundery app or on Apple Podcasts. It's 1995, 1995.
0:14.0	It's
0:15.0	...
0:18.0	It's ...
0:20.0	It's 1995 It's 1995 and in Pasadena, California, two executives from ABC TV enter a hotel lobby and head towards the ballroom.
0:30.0	They've just flown in from New York to renew ABC's contract to broadcast the annual
0:36.4	Rose Bowl football game. The Rose Bowl is an institution dating back to 1992. Every year it hosts a showdown between the
0:46.0	champions of the two leading college football conferences, the Big Ten and
0:50.5	the Pack Ten, and that game attracts millions of viewers.
0:55.0	ABC Executive Dennis Swanson leads the way.
0:58.0	He's 57 and a TV legend who helped create the Oprah Winfrey show.
1:04.0	With him is Tony Petiti, vice president of sports programming.
1:08.8	They're going to be furious.
1:10.2	They're expecting more money.
1:11.9	Yep.
1:13.0	And we've really got no wiggle room at all?
1:16.0	Zero.
1:17.0	The accountants were clear, not a cent more for the Rose Bowl rights.
1:21.0	The ad revenue doesn't justify it.
1:24.0	They reach the ballroom.
1:26.0	Inside, the head honchos of the Rose Bowl are sitting around a large table.
	...

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