Wundery Plus subscribers can binge new seasons of Business Wars, ad free right now.

Join Wundery Plus in the Wundery app or on Apple Podcasts. Back of the 2000, soda became a four letter word.

Once people realize just how much of an impact sugary drinks were having on their health,

Soda pop lost its luster.

Full calorie soda sales dropped 25% during the early to mid auts. But over the past few years

the soda scene has experienced something of a renaissance. The standouts of this movement,

poppy and ole Pop. By now you've probably seen these brands

on social media. Their aggressive social marketing strategies have these colorful cans in the

hands of practically every influencer.

The two companies position themselves as functional or prebiotic sodas claiming to have added health

benefits, unlike traditional sodas like Pepsi and Coca-Cola.

And this concept has really popped off.

The functional beverage industry is worth an estimated $54 billion in North America alone.

OlyPOP's valuation is nearly $200 million.

While Poppy has larger growth than monster energy,

gatorade, liquid death, and Vitamin Water, according to Forbes.

Couple all of this with a rising sober curious movement among millennials in Gen Z, and you've

got a recipe that could breathe life back into an industry that's been

falling out of favor.

Today we're cracking open cans of both Poppy and Olypop, somewhat literally, I might add, to understand how these sodas got so popular

and find out what's next for sodas second coming.

Stick around.

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