CocoBaba - Every Body Deserves to Be Mothered

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 April 2021

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by ATTN Agency and Forum Brands**

In the first part of this Feature, we’re opening up the conversation for all mothers and mothers-to-be.

Whether it’s your first child or you’re a vet, stretch marks are not desirable. With all of the changes to your body, all mothers deserve a product that works and feels good for them.

This is why Emma Heming Willis, Founder, and Creator of CocoBaba, created the brand. After her pregnancy experience, Emma could not find a quality product that helped reduce stretch marks until she tried coconut oil.

“That was my aha moment,” Emma mentions, “I need to come up with a brand” that is “safe but effective.”

In part 1, we discuss Emma’s mentor experience; The 100 Ft Overview of the brand; The inspiration for creating CocoBaba; The importance of creating a health conscience product; Challenges of starting the brand; Overcoming Imposter syndrome; and so much more.

Join Ramon Vela and Emma as they break down the inside story on The Story of a Brand.

Now until May 15th, get 20% off your order on CocoBaba.com when you use Code: Ramon20

For more on CocoBaba, visit: https://cocobaba.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

Transcript

Click on a timestamp to play from that location

0:00.0	recorded at attention agency studios this is not your average entrepreneur or e-commerce podcast
0:11.2	and he's not your average host this is the story of a brand with your host romeone vella
0:18.2	so cocoa baba is a with your host, Ramon Vela.
0:30.0	So Cocoa Bubba is a natural and effective body care line for moms and moms to be.
0:37.2	What I love about this brand is that we're a luxury brand, but we don't break the bank, which was something
0:38.2	that was really important to me. So, you know, Coco Baba is just there to nurture a mother to be
0:46.8	and they're changing skin. You know, when I was pregnant with my first daughter, I was looking for
0:52.6	a natural, effective skincare line. And, you know, I was looking for a natural, effective skin care line.
0:57.0	And, you know, it was probably like the first time I started looking at ingredients and, you
1:02.6	know, wanted to make sure that whatever I was using was safe because anything that you're
1:06.5	putting on your skin is soaking into your body. So you have to be ultra careful about whatever you're
1:12.1	using when you're pregnant. And, you know, I just didn't find anything on the market. And,
1:17.8	you know, that is when this concept of Koko Baba, just like I said, jolted into my head. And,
1:25.8	you know, we're here, you know, to nurture moms, moms to be, or any women that
1:31.1	just want a beautiful body care line that is effective and works. Have you built an online brand
1:41.5	that consumers love? Do you sell in consumer categories that are essential to everyday life?
1:47.2	Do the majority of your sales go through Amazon FBA? If this sounds like you, you should get to know Forum brands.
1:56.3	Forum is a team of expert investors, operators, and many ex-Amazonians who provide entrepreneurs
2:02.8	and owners with the most efficient and lucrative way to sell their e-commerce businesses.
2:08.4	If you're interested in exploring a sale and cashing out years of your profits in one day,
2:14.4	visit us at forumbrands.com to schedule a call.
2:19.6	Hello, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
	...

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