Coca-Cola: The Perfect Package | 2
American Innovations
Audible
4.6 • 4.1K Ratings
🗓️ 28 February 2019
⏱️ 44 minutes
🧾️ Download transcript
Summary
Things are really picking up for Coca-Cola, thanks to its industrious new—and most importantly, sober—owner, Asa Candler. Over the past year, Candler’s sold enough syrup to make half a million glasses of soda. The drink is loved by everyone who tries it, but on the business side, Candler is still just scraping by. To turn Coca-Cola into the sensation he knows it can be, he will have to battle a slew of imposters, take a massive marketing risk, and deal with one very problematic ingredient: cocaine.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to American innovations |
| 0:03.6 | and free on Amazon Music. |
| 0:05.6 | Download the app today. |
| 0:07.6 | It's early 1889, in an Atlanta basement, illuminated by oil lamps. |
| 0:20.6 | Aisa, Candler, and Frank Robinson are about to shape the future of Coca-Cola. |
| 0:26.6 | Candler is the drink's new owner. |
| 0:29.2 | He arrived in Atlanta 12 years ago, a fresh-faced 22-year-old with little formal education, |
| 0:35.2 | and less than $2 in his pocket. |
| 0:37.8 | Now, he's one of Atlanta's most successful pharmacists, and the new owner of Coca-Cola. |
| 0:44.4 | A short, prim man who always seems ready to explode, like a bottle of shaken-up pop. |
| 0:49.7 | Robinson is Coca-Cola's recently reinstated advertising and sales chief. |
| 0:55.0 | Level-headed and slightly plotting, the Mastacheoad Robinson is Candler's opposite. |
| 1:00.8 | But today, both agree that Coca-Cola needs fixing. |
| 1:05.0 | Since buying the rights to the drink, Candler's put Coca-Cola back into production using the original recipe, |
| 1:10.8 | created by the late pharmacist Dr. John Pemberton. |
| 1:14.3 | They haven't sold much of the syrup yet, but already they've received written complaints from soda phones. |
| 1:20.3 | Robinson flicks through a pile of complaints. |
| 1:23.6 | The primary complaint appears to be that the syrup is turning rancid or fermenting. |
| 1:29.1 | Well, I'm not sure what we can do about that. |
| 1:31.8 | Candler may lack Pemberton's flair for inventing new remedies, |
| 1:35.8 | but as the maker of tonics like Botanic Blood Balm, he knows plenty about producing medicines. |
| 1:42.1 | Candler examines Pemberton's handwritten Coca-Cola recipe. |
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