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American Innovations

Coca-Cola: The Cocaine Clinician | S12-E1

American Innovations

Audible

Education For Kids, History, Steven Johnson, Kids & Family, Science

4.64.1K Ratings

🗓️ 21 February 2019

⏱️ 46 minutes

🧾️ Download transcript

Summary

In the wake of the Civil War, Atlanta emerged as both the cultural capital of the New South, and the epicenter of its snake oil trade. A shell-shocked populace, haunted by poverty, hunger and disease sought salvation in the dubious cure-all tonics of the pharmacy trade. What they got instead would go on to become the most famous beverage in the world: Coca-Cola.

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Transcript

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0:00.0

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0:03.6

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0:08.9

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0:11.6

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0:14.1

podcasts.

0:16.5

It's early evening on Easter Sunday, April 1865 in Columbus, Georgia.

0:29.0

As the sun sets, a shoemaker in a grubby apron runs through the now quiet streets, past large

0:36.8

red brick textile mills.

0:39.0

There's an urgent look on his face.

0:41.0

He sees a band of cavalry soldiers standing by their horses ahead and yells,

0:46.0

The Yankees are coming. The Yankees are coming.

0:49.0

As the man races past, a soldier with a thick beard down to his chest turns to look across the Chattahoochy River.

0:58.0

That bearded soldier is Dr. John Pemberton.

1:02.0

He's a 34-year-old pharmacist by trade and this is the

1:05.9

mounted militia he's assembled to protect Columbus. As he and his ragtag band of

1:11.8

middle-aged men look across the river, they see an army approaching.

1:17.2

Hundreds of soldiers dressed in blue.

1:20.3

They're headed for the bridge, the bridge that will take them across the river and into Columbus.

1:26.4

Pemberton turns to his men. They know these are the same troops that burned Atlanta

1:30.9

to the ground last November. They are determined to save Columbus

1:34.8

from a similar fate. Pemberton puffs his chest out and addresses his amateur army.

1:41.0

Get on your horses. Tonight we fight for Columbus, for the Confederacy, for our freedom.

...

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