Cobuna Brands - Connecting Brands with their Communities

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 15 May 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this special feature, we talk to Kim Wileman, CEO of Cobuna Brands, a blockchain-based consumer engagement platform that empowers affiliated nano-influencers to easily and authentically share engaging content about the products that they use and love…and be rewarded in real-time for the impact they create.

In Part 1 of this special feature, Kim discusses Why they're more of a tech company focused on beauty and wellness, Why their mission is to connect brands with their communities, How and why they use blockchain technology, Why brands must meet the customer where they are, Why you must speak your communities language, Four ways Cobuna is different, Why this platform will be a new way to supplement income (which is paid in realtime), Why this is great for new and young beauty and wellness brands, Why Cobuna will be the next distribution channel for brands, and so much more.

Join us while Ramon Vela interview Kim in Part 1 of this episode and listen to him share the inside story of a brand.

For more on Cobuna Brands visit: https://www.linkedin.com/company/cobuna-brands-llc/

The Shoppy Awards: https://theshoppyawards.com/ (20% discount use SOB20)

Visit our advertiser: https://attentivemobile.com/
Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at retention science studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	How many emails do you have unread right now?
0:26.0	A hundred?
0:27.1	A thousand?
0:28.0	More?
0:29.0	Now, how many unread text do you have?
0:32.0	Probably none.
0:33.8	This is why over 600 of the most innovative retailers rely on attentive, a personalized mobile messaging platform.
0:42.3	With Attentive, brands reach more mobile shoppers and drive incremental revenue in a new way, driving 10 times more revenue per message than email.
0:52.3	Visit Attentive Mobile to request a demo and let them know that you heard it here on the story of a brand.
0:59.0	Is your marketing ROI being held hostage by mystery traffic or overreported metrics? Inquirer Labs uses post-purchase surveys to fill attribution gaps and add qualitative context to marketing analytics.
1:15.2	In other words, they emphasize people over pixels and measure the unmeasurable.
1:21.0	And they deliver some of the much-needed performance transparency using the one source that doesn't have a hidden agenda, your customers. Check out
1:29.9	inquirelabs.com forward slash commerce focused to see why better attribution is just one question away.
1:52.0	Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:59.7	Today, we've got this amazing entrepreneur, founder, and extraordinary. And I'm so happy to have her on the show. Couldn't wait for this episode for this time.
2:04.2	But obviously with COVID-19, everything going on, things been going a little crazy. So I hope everyone is safe and healthy out there.
2:11.9	So before I go into the interview, let me tell you a quick little bit about one of my partners, Tenuity.
2:19.5	Now, Tenuity is the largest independent performance marketing agency across the Tripoli of Google,
2:24.8	Facebook, Amazon, and beyond.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.