Hey everyone and welcome back to Year 30 on the Blister Podcast Network.

You're here today with Kara Williard and you can check out all the other stuff we are doing and reviewing over at blisterreview.com.

Well, for this week's episode, I had the opportunity to talk with Coalition Snow,

founder and CEO, Jen Gurecki.

Now, for those that don't know, Coalition Snow has been doing things a little differently

for some time.

In fact, they are coming up on 10 years this upcoming season.

And they are a fully women-owned and operated

ski and snowboard company based in Reno, Nevada. I got to talk with Jen about what it's

looked like to build this hard goods company from the ground up in an industry that historically

has not offered many chances for women to own or found companies, especially hard good companies.

So it was great to talk to Jen about what this has looked like.

She discusses coalition's goals and how they have changed over the last 10 years,

plus a bunch of really unique initiatives that Coalition Snow offers in order to keep growing

our snow sports community.

Jen also talks us through the 2324 ski and snowboard lineup,

and she drops the name of a really interesting new ski that I dare not repeat because I'm

sure to butcher it. And whether it's the best or worst name you have ever heard,

I will let you decide based on what you think at the end of this

episode. Jen was a lot of fun to talk to and it's interesting to hear from a brand that has

maintained authenticity and has really focused on their values even when things were kind of tough.

So thanks, Jen, for reflecting on all of that with me. Just a reminder, we opened up our registration

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