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Mind Over Macros

Coaches Compass: The New & Improved Launch Strategy

Mind Over Macros

Mike Millner

Diet, Wellness, Health & Fitness, Macros, Mindset, Gym, Weights, Training, Nutrition, Neurotype, Fitness, Health, Exercise

51.1K Ratings

🗓️ 26 April 2024

⏱️ 45 minutes

🧾️ Download transcript

Summary

In this episode of the Coaches Compass, Mike goes over the 5 changes that need to be made for launching in 2024. Since trust is harder to earn and the buying cycle is longer, the launch model has to be updated. You can no longer get away with a short runway for your launch. Regardless of whether it's for a challenge, group program, course, etc. Tune in to this episode to learn the Launch Lift model that will improve your launch results.Get 20% off any product from Legion Athletics! Use code P...

Transcript

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0:00.0

What is going on everybody? Welcome back to the Mynover Macros

0:04.4

podcast as always I am your host Mike Miller in today's episode of the

0:08.8

Coaches compass we're going to talk about the new and improved launch formula.

0:17.0

You've probably seen me talk about this before

0:20.5

or heard or read because I mentioned it a bunch over the past couple of weeks and that's

0:28.8

because things are changing and we need to adapt with the times.

0:34.0

And again, this is nothing to be afraid of.

0:37.0

This is nothing to worry about.

0:40.0

It is simply situational. we have to adapt with the times we have to like if you're

0:48.4

a nutrition coach I'm guessing I have a theory that you're probably not teaching the same things that you taught 10 years ago.

0:59.2

There's probably certain foundational pillars that have stood the test of time, but I'm guessing that

1:06.6

you've evolved on certain things. And for example, I used to be a pure, if it fits your macros, it doesn't matter the quality

1:18.2

of food, just eat whatever the fuck you want as long as it fits your macros and I have since

1:24.2

adjusted my beliefs to be more relevant to what I know to be true about health

1:30.9

and from personal experience having lived through the IIFYM approach and found myself

1:37.8

getting leaner but feeling like crap all the time and having major digestive issues, I was like, you know what, maybe there is something

1:46.1

to this whole food quality thing.

1:48.8

So launch strategy is another thing that I have updated and I have a feeling, I have a prediction.

1:58.4

You will see others talking about this.

2:00.9

Just remember where you heard it first. I never get credit when I say, when I

2:06.0

bring things to the marketplace and the irony is that a lot of the people who

2:11.2

take my stuff and then promote it as their own are typically the same people that complain about having their stuff stolen.

...

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