What is going on everybody? Welcome back to the Mind Over Macros

podcast as always. I'm your host Mike Milner. In today's episode of the

Coaches compass, first of all, what's up coach? How we feeling? Doing good. I hope so. This is going to be a

juicy episode. First I'm going to break down the idea of a free training

and where that should fit within the ecosystem

of your content.

Because I got a really great question

from a coach yesterday and she was like,

Mike, I feel like I should not offer my coaching services in my emails, in my posts, in my content

because I have a small audience,

I'm still trying to establish myself,

I'm still trying to build authority and trust.

She was like, I think it would be better if I just offered free trainings instead.

And what are your thoughts on that?

And it was an amazing question and it sparked a whole running dialogue in my brain because I actually used to think

exactly the same way and I'm going to share my experience with that and then what I

recommend doing instead and hopefully

you'll be able to you know get something take something away from from my

experience and maybe you've experienced something similar and then I'm going to get into a little bit of a deeper psychological marketing

strategy you can call it or just concept really. It not really a strategy it's more of a concept

but it's really something that I've noticed makes a massive massive difference

you like there's this psychological principle

...