All right. I'm going to talk about something today that you probably know in the back of your mind or even in the forefront of your mind that is incredibly important when it comes to your business success.

But I haven't seen very many people nail this part of the equation.

I've been talking a lot lately about systems and metrics and all of that stuff that is necessary.

And I actually gave a little presentation yesterday to a group of people who are part of a fulfillment software company.

So coaches who are using this particular software for their client fulfillment and gave a little

presentation to them about various things that I'm seeing in the industry work from a marketing

perspective because their main

interest was in lead generation, customer acquisition, that sort of thing, which is natural.

That's typically what most coaches want.

And so we were talking about the various methods that you can use to attract leads and clients and, you know, paid ads and organic and collaborations and partnerships and like the systems that you need to have in place.

And if you don't have a predictable process for generating new attention, then you need to fix that.

And if you don't have a predictable process for nurturing and building trust with your prospects,

then you need to fix that.

And if you don't have a predictable process for converting people into paying clients,

you need to fix that.

Those are all the components.

There's basically four parts.

I just gave you three. You need to grow your audience.

You need to nurture and build trust. And you need to convert. And then the fourth part is your fulfillment and retention and lifetime value. So that's all under one bucket. So those are the four

pieces. And you should be able to identify very quickly if any of those four pieces are missing.

Not missing in the sense that it's not happening at all. I'm saying it needs to be predictable

and repeatable and there's an actual system that you're following that you can track.

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