This will quite possibly be the most important podcast that you listen to in 2026.

It will be difficult to listen to.

It will be difficult to absorb.

But there is gold in here.

If you truly listen to what I'm about to share, There's kind of two angles here. There's one that is

more tangible and tactical, and I'm sure everybody's going to connect to that one, although

forewarning, the tangible and tactical angle here is not easy to implement. I mean, it's pretty

simple. It's just uncomfortable. And there's a big

reason why I have to share this. It's because a lot of people don't do it, even when the

opportunities are sitting right in front of their face. And by the way, if you think I'm teeing you up

to say, oh, there's this opportunity, you need to

invest in your business, blah, blah, blah, you are incorrect. This requires zero dollars. It just

requires a little bit of discomfort and a little bit of effort and a little bit of work, not even a lot,

just a little. So that's one side of it. Then the other side of it is more,

I guess you could call it abstract, although it is tangible. It is something that you can easily

recognize or not. But I'm trying to think of what direction I want to start. Well, let me start

with this. I also think that there's this perception from maybe social

media. I don't know, but I just went on a mini vacation. I left on Saturday morning with my wife,

Mel, and we went to Aruba and met a, a couple that were very close with.

So a friend of mine that I've known since high school and his wife, who I've become really close with as well.

And Mel has become really close with both of them as well.

They've been married.

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