all right today we're going to talk about funnels and i am going to go from top to bottom

the most effective funnels to help scale your business based off of budget so i'm going to start

at the i mean actually let's do it from like most challenging to easiest.

I think that'll be a better way to frame it.

So like most difficult to pull off all the way down to the easiest to pull off.

And when I say a funnel, all I'm talking about is a consistent, repeatable process that turns, leads into buyers.

So funnel is literally just that.

Somebody comes into your world.

They learn about you.

They consume something.

And then they move through the buyer's journey and eventually become a client.

So that whole customer journey from cold to sold, that's basically what I'm talking about

when I say a funnel. Now, it's also important to understand the ecosystem that I teach,

the ecosystem that is embedded in the collective, the ecosystem that we use with our

ascend clients, our high level clients, that is all designed to be built around a funnel,

meaning it supports a funnel. It's like the pillars, the, you know, bricks of the funnel.

Like it lifts it up. I don't, I can't think of an amazing analogy off the top of my head. I wish I could

draw a little visual for you right now, but it's a lot of

people think that the ecosystem that I teach is the funnel, but it's not. The ecosystem supports

the funnel. And the reason why that's important and why that's so much more effective than just

teaching one-off strategies is because

it creates the ability to pick and choose based off of your strengths and weaknesses and business

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