What is going on everybody? Welcome back to the Mind Over Macros Podcast as always. I am your

host Mike Milner. Today's episode of The Coaches Compass, we're going to do a little

marketing inception because I just sent out an email this morning and

immediately got let's say 7, 8, 9 replies, which is a lot for immediately.

So normally total, that would be decent, but when it's that instant, what I know to be true

is that I file that away as instantly resonant.

Yes, I actually have a document that I use that files concepts away as instantly resonant. If I have something that's a swing and a miss, I make note of that too. If I have something that is warm but not piping hot, I make note of that too.

There's almost like a method to this whole crazy messaging thing that is ever so important.

But we're going to do a little marketing inception because somebody in my

course chat copy that converts. If you're not in the course, you're missing out. If you're a coach, you should be in the course you're missing out if you're a coach you should be in the course but anyway

somebody in the course chat was like I would really love it if you because they're all

subscribe to my emails for coaches.

And somebody had the idea that said,

I would really love it if you like broke down

and explained a little bit about the messaging

for the emails that you're sending to coaches and why they're

effective or why they're structured the way that they are or what's like the

psychology behind it and I thought it was a really great idea and I thought it would be

really cool for those

would be that listen to the podcast and read my emails to do a little

inception so I'm going to read the email that was instantly resonant.

Then I'm going to break down in my opinion and from my experience why that was the

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