What is going on everybody? Welcome back to the Mindover Macros podcast as always. I'm your

host Mike Milner. Today's episode of The Coaches Compass. I love doing these episodes. If you're a coach and you listen to these, I appreciate you very much.

If you know any fellow coaches that would get value from these Friday episodes strictly for coaches, send them my way.

This episode is going to be life changing. In the way, I shouldn't say life changing, business changing, in the way that you approach content.

So one thing, one little nugget that changes the perspective on content forever.

Once you see it, you can't unsee it.

And I'm going to be even more specific right out of the game.

If you don't align with the quote-unquote dig the pain,

the whole dig the pain, the philosophy when it comes to content.

You don't align with that.

You're going to want to pay attention to this because it is way more fulfilling if dig the pain rubs you the

wrong way. I had a consultation call with a coach and she's working with a business mentor.

And this particular business mentor told her about she has a

membership like a an app membership type of business so it's low ticket recurring, you know, it's tough when you have basically

that whole model is you're trying to create a higher stick rate for the monthly recurring membership because it's such an it's low barrier entry but low barrier exit

and so she was trying to come up with a process or a flow for getting more people into that subscription.

And she's so excited about everything that she does

inside of her membership, so she wants to continue to highlight those things.

Like this is like the amazing programming and how much better you feel when you're you know

strength training the right way and there's all of this nutritional

support so you're gonna have more energy you're gonna feel amazing you're gonna look

amazing and like this is for moms and paraplegs or menopausal women and you know really she's super excited about all the stuff

...