what is going on everybody welcome back to the mind over macros podcast as always i'm your host

mike milner and today's episode of the coaches compass we're going to get into some juicy stuff

when it comes to standing out in a crowded space. I think that 2025,

it's hard to believe that we're heading into December.

It's crazy.

This is almost, we're almost at Thanksgiving.

And then before you know it, it'll be December.

And then, you know, all the December festivities, depending on what you celebrate.

But it'll be New Year before you know. It'll be 2025 very, very soon. And I think that

2025 is going to present some opportunity, but maybe not in the way that you think. My bet is that long-form

content is going to win. I think you may be noticing that people's attention spans are getting

less and less, but that's true.

So short form definitely has a time and a place for attention, but what I am seeing across

the board, I have a really unique advantage in that I have my own nutrition coaching business,

and then I also have the collective with 500 other

coaches and people who I work with very closely. So I have access to a decent amount of data.

And what we are seeing across the board is that clients who are coming in want to binge your content.

Not only that, but they love the long form, give me all the details type of content.

So I think that podcasting is going to continue to be something, an area of focus.

I think that long-form writing, whether that's email or something like substack or blog post, long-form articles, anywhere that somebody can go, even long form like YouTube

videos, anywhere that somebody can go to feel more connected to you and to really get a grasp of,

do I trust this person? Do I understand what their process looks like? I think that is going to be the main

...