What is going on everybody? Welcome back to the Mind Over Macros Podcast as always. I'm your

host Mike Belner and on today's episode of the Coaches Compass I'm going to share a little marketing secret that will help you to deliver a more

transformational experience. If you think about like what marketing is at its core,

marketing in my opinion.

I should always qualify that with I am speaking opinions, okay? In my opinion, marketing is simply motivation and

influence. Now like anything, any tool or any skill, it can be used for good or it can be used for evil.

There are plenty of marketing experts out there who use the ability of influence and the ability to motivate for evil. We've seen it all throughout history. You don't have to look very far. All throughout

history there are people who have a skill in motivating and influencing people and they use it to

fulfill their own agenda to get people to do horrible. We've seen the ability to motivate and

influence to literally get groups of people to commit suicide and to drink the

poison or whatever it is. Not a joke that's that's reality. That is a form of marketing. That's what it means to me and the reason why I have spent so much time. I mean yes, I own a business so it's a necessity but I also believe

that you can use that ability for some amazing and powerful things for good.

Like the fact that as coaches, we get to give people life.

We get to give them life like fundamentally strip away all the nonsense strip away all the noise

We get to give people life

Whether that's in the form of extending their lifespan,

whether that's increasing their quality of life,

helping them love what they see in the mirror,

self-trust, self-confidence like what does that all equate to that's life we give them life.

Is there anything better like seriously? It's crazy to think that that at its core is what we do as coaches.

We give people life.

So the ability to market, to influence and to motivate can lead to some amazing

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