All right, today we're going to get back to our roots, back to how this all got started in the first place, which is we're going to talk a little bit about email copy, which I know seems a little bit strange because you can just get some amazing email copy from the collective and have your entire email marketing

system kind of done for you. Obviously, you have to personalize it. You have to customize the

templates. You have to understand your message and your market and how to make those things

connect, which we also coach you through in the collective. So there's that.

But I want to talk about something that is a little bit difficult to understand through

templates that I think makes a huge, huge, massive difference in content and copy that converts

versus ones versus copy and content that misses the mark slightly.

I also apologize if I am a little bit slow today.

I had the pleasure of having another vertigo episode yesterday, which is super fucking annoying.

I'm not going to lie.

I had my first one in January.

To be honest, end of October, I have felt normal for about three months out of the year.

About three out of ten months so far have I actually felt normal.

So I had my first ever Vertigo episode in January.

I came back.

I did some vestibular therapy, things like that,

and was told that it was kind of just like the

aftermath. Like, everything was normal. I passed all of the positioning tests and all that.

And it was just kind of the aftermath that I was feeling a little bit off. That feeling of off

lasted about three months. Then I felt normal for about three months. And then I

started feeling that kind of offness again, but never had an actual episode until I had one

yesterday. So once again, I went to the vestibular rehab place and they actually were able to induce it to figure

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