What is going on everybody? Welcome back to the Mind Over Macros Podcast as always. I am your coach and your host Mike Melner. There is nothing better than screwing up the intro.

Great start, but because we just keep it real around here, we don't edit anything,

we're not going to adjust, we just let it fly.

And yes, I'm your coach and your host.

What I was gearing up to say was on this episode of the Coaches Compass and I jumped the

gun. But yes, on this episode of the Coaches Compass,

I'm going to tell you the single missing ingredient

that most coaches do not include, hence why it's a missing ingredient, in their marketing

that attracts the wrong types of clients, or it creates a high degree of buyers resistance when you're trying

to enroll clients in your program. This is underrated and often overlooked and often just completely ignored.

And when I mention it, most coaches are like,

oh my God, that makes so much sense.

I can't believe I've been missing this one single piece. Now I'm not just

saying that to hype it up. This is based off of my own personal experience and

this is based off of conversations that I've had with a ton of other coaches who never even

thought to consider this ingredient when it comes to their marketing when it comes to

attracting the types of clients that they actually

want to work with. I often get messages from from clients that I work with who are

like hey what do I do with all these clients who are non-compliant and before we go into all of like the

mindset work and coaching and fulfillment and all that stuff,

the first thing is to assess,

is this actually a good fit for you?

...