What is going on everybody? Welcome back to the Mindover Macros

podcast as always. I am your host Mike Milner in today's episode of the Coaches

Compass. I'm going to go over a content exercise that is going to make your life so much easier and it'll help you convert more with your content.

It will help you know exactly what to post. with your

post,

post will actually get you new clients

if you do this consistently over time.

This is a content exercise that I'm actually

known about and have implemented myself.

It's kind of my own formula, but it's one of those things that I didn't actually know

how valuable it was until I found out so the way that I found out was this past week, last week, actually exactly a week ago as I'm recording this.

I was out in San Diego and Caleb who is a friend and a colleague and he has a one-on-one

coaching program. His business is the people's first agency.

So he does business coaching

with a one-on-one offer and I help support

his clients with copywriting, messaging, and just kind of like my superpowers.

And then Caleb also helps to support the coaches inside the collective.

So we do a lot of work together and he asked if I would come out. He was doing a clients only retreat in San Diego. And he asked if I would go out and help to support those coaches and you don't have to twist my arm to get me to go out to San Diego.

It's one of my favorite places.

I actually used to go out there twice a year from the time that I was born until I was

about 16 or 17. So there's a definite nostalgia factor for me going back to San Diego. So of course, and I'm also happy to help in any way that I can. And I also prefer the like in-person stuff. I think that it's really

valuable. Not just from a tactical perspective, like yes, I think it's amazing for getting clarity and

...