What is going on everybody? Welcome back to the Mind Over Macros Podcast as always. I'm

your host Mike Milner. Today's episode of the Coaches compass we're going to

talk about funnels. in the traditional sense.

I mean I'm going to break down the traditional sense but I'm going to talk about

something more important when it comes to your funnel like how do we actually

move people through the funnel? We got to back up for a second.

We also have to talk about what a funnel is and why it's a little misleading and why we've been led to believe that it's if you build it they

will come type of setup which couldn't be further from the truth and why funnels in real life, like a physical funnel,

works much differently than a funnel for your business.

So when we're talking about fun. funnel for your business.

So when we're talking about funnels,

we are talking about top of funnel, middle of funnel,

bottom of funnel.

And basically, anytime somebody says funnel it's moving it's moving a

customer through the journey to ultimately becoming a client. So top of funnel

is referring to how people find you.

When somebody comes into your world,

they are made aware that you exist

and they want to consume more of your content. That could be they be they follow you on Instagram, that could be they follow you on

Instagram, that could be they friend requests you on Facebook, it could be they

join a Facebook community of yours. It could mean that they

opt in for something like a lead magnet. They join your email list. They start listening to your

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