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Mind Over Macros

Coaches Compass: 4 Marketing and Sales Tactics That Repel Clients

Mind Over Macros

Mike Millner

Diet, Wellness, Health & Fitness, Macros, Mindset, Gym, Weights, Training, Nutrition, Neurotype, Fitness, Health, Exercise

51.1K Ratings

🗓️ 6 October 2023

⏱️ 31 minutes

🧾️ Download transcript

Summary

In this episode of the Coaches Compass, Mike reveals 4 marketing and sales tactics that repel high ticket buyers. There's an odd parallel between the fitness industry and the online coaching space. Most diet and nutrition advice that's out there creates the opposite result that most people want. Most marketing and sales tactics that are being taught actually create the opposite result that coaches and business owners want. Well let's avoid the conventional BS that doesn't work and do things t...

Transcript

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0:00.0

What is going on everybody? Welcome back to the Mindover Macros Podcast as always. I am your

0:07.8

host Mike Melner in today's episode of the Coaches Compass. I'm going to reveal three marketing tactics. You know what? Let's make it four.

0:21.2

Let's make it four. I don't some reason I always operate in odd numbers when I'm doing

0:26.9

like a list or something it's always like three things or five things or like one thing.

0:33.0

But we're going to switch it up.

0:34.6

I'm going to break the trend.

0:36.6

We're going to go four marketing tactics

0:39.8

that will deter and turn away the exact clients that you want to work with, which is obviously

0:49.6

not a good thing.

0:51.4

There are certain things that are taught. It's like the best analogy is if you're a

0:56.4

nutrition coach this is the exact same thing as what happens in the nutrition space. Think about it. Think about all the diets that are out there

1:07.1

and what they tell people to do and it's the exact thing that will move them further away from their actual goals, right?

1:16.0

It's like, hey, should you go try Optavia?

1:20.0

Yeah, if you want to lose a bunch of weight, gain it all back and then end up in a much worse spot than when you started, it's the exact same thing when it comes to common marketing tactics.

1:32.3

The things that are being taught, the conventional advice. And I know that this

1:38.8

is being taught because I've had clients of mine who are coaches, who I'm helping with their marketing and

1:45.0

their messaging tell me like these are all the things that I was taught to do and

1:49.6

none of it worked in fact it made me feel like something was wrong with me.

1:53.6

Does that sound familiar?

1:55.0

Kind of like the diet industry.

1:56.5

When people blame themselves, they're like, what's wrong with me?

1:58.9

I gained all this weight back.

...

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