What is going on everybody? Welcome back to the Mind Over Macros

podcast as always. I'm your host Mike Milner and today's episode of the

Coaches Compass. I'm going to tell you some new shit. I got some new shit. This is going to be something to implement with your entire, really it's your entire content ecosystem and it is something that I started I actually learned part of this

it's kind of like piecing things together from some of my mentors so mainly you've heard me talk about

Laurel Portier you've heard me talk about Nick Peterson I have been implementing Laurel's ad strategy

which is incredible.

And just because it has this like flywheel effect where the longer that you do it,

the more consistently that you do it, it kind of creates this compounding interest effect where it just keeps becoming more and more productive, you could say, or effective, Basically, you know, starting out you might not be hitting the like crazy

return on ad spend but the more that you do it, the better the numbers look because of the way that the ecosystem is set up and I kind of do

something similar with email where it's like the more like a lot of people come in and they think

all right I'm just going to start sending emails and it's going to be an immediate return, which a lot of times it is because sometimes coaches are sitting on an email list and they're not doing anything with it.

So then when they just start sending emails,

they see an immediate return.

But that's not the long game.

That's like somebody who has been eating like an asshole. And then all of a sudden they start tracking

macros and hitting their protein and they start losing fat really quickly and they're

like oh my god this is so easy but that's not the long game that's not like the lifelong

solution it's just great you clean things up a

bit now you're seeing the results of that it just is basically what happens

oftentimes with email it still shocks me how so many coaches are not sending consistent emails.

It is really crazy to me.

It like there's a direct correlation between sending

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