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Marketing School - Digital Marketing and Online Marketing Tips

Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 12 August 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard work, and networking together shape business achievements. TIME-STAMPED SHOW NOTES (00:00) Air One's Marketing Genius (02:59) OnlyFans Revenue Insights (05:56) The Role of Entitlement in Success (08:59) Luck vs. Hard Work in Business (11:51) Networking and Opportunity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

We're starting to see some signs of agency businesses pick up and I'll read this from a text I got from someone on my team.

0:11.1

So this is just some stats and data.

0:13.1

This is for our S&B division where the sales cycles are smaller.

0:17.2

So weeks 708 and 715.

0:20.7

So this is weeks of July 8th and July 15th.

0:24.7

Close rates inside two weeks, rates rose by 40% versus 23% in late June.

0:33.3

So we're continually seeing the close rates from a lead coming in to them willing to sign

0:39.1

to continually increase. June increased at 23%, July increased another 40%.

0:46.2

On top of the base number from the previous?

0:49.8

Not from June, but from the base number on whatever it was before June.

0:54.6

But June picked up over the previous months.

0:57.8

And then July picked up again over June.

1:00.8

They didn't share data from the last two weeks of July.

1:05.2

Maybe they don't have it yet.

1:08.4

Indicates acceleration began before August bookings, suggesting pipeline quality lifted mid-July.

1:16.4

Oh, week 722, I didn't actually read all the text.

1:20.9

Oh, there's more here.

1:22.0

Week 722, 100% of the wins came in less than two weeks.

1:27.1

Week 729, same 100% of the wins came in less than two weeks. Week 729, same 100% of the wins came in less than two weeks.

1:35.0

So fastest turnaround all year, even in small numbers, they're using like text text language was like small n, capital N.

1:46.2

I'm assuming that's numbers.

1:47.3

Yeah.

...

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