Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 11 August 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes. TIME-STAMPED SHOW NOTES (00:00) Erewhon's Marketing Genius (02:59) OnlyFans Revenue Insights (05:56) The Role of Entitlement in Success (08:59) Luck vs. Hard Work in Business (11:51) Networking and Opportunity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	So guys, as you can see, I have a bunch of Air One jars in front of me. Now, here's the genius of Air One. What Air One is doing here is they could go with plastic jars with their soup. This is turkey, chili, and then I buy candied walnuts too and things like that, right? But it's smart because they know in California, at least, if they give you a glass jar, they can incentivize.
0:22.9	They say, hey, if you return it to us, we'll give you $3. But returning it means I need to go back into the store.
0:17.9	So today, Neil and I, we're going to go to Airwan and Noah is well, we're going to go to Air One at lunch. I brought 10 of these jars with me.
0:18.3	Guess what?
0:20.6	I'm probably going to buy a lot more stuff than just lunch and probably not going to just return this, right?
0:22.6	So that's turkey chili.
0:24.1	Yeah.
0:24.8	And does it taste good?
0:26.5	That tastes amazing. 30 ounces of turkey chili. Is it healthy? Yeah. Yeah. We tend to just get the chicken vegetable soup or chicken noodles soup. Turkey chili, dude, it's not like a bad thing. Yeah, it's like each jar. Chachyp. It's like 600 calories or so, right?
0:54.9	But no one's going to eat a whole jar.
0:56.2	It's too much.
0:56.6	I do.
0:57.4	In one sitting?
0:58.3	Yeah.
0:59.0	Yeah.
0:59.4	Hell yeah, dude.
1:00.1	A lot of protein.
1:01.1	But then candy walnuts are really good.
1:02.4	Your kids would like that too.
1:03.6	But my point is, wait,, candied walnuts. Oh, that's not a jar of soup. No. So one, some are jars of soup. Some are different jars.
1:15.6	Yeah, we have those jars Oli from the soup. I didn't know that they sell the
1:08.5	jars with others. The point is, Airwan
	...

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