Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 13 August 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more effective marketing. TIME-STAMPED SHOW NOTES (00:00) The Impact of FIMO Models on Sales (02:58) Cultural Shifts in Marketing Strategies (05:45) The Evolution of Advertising and Brand Messaging (09:41) Leveraging Snapchat and Other Platforms for Marketing (13:54) Understanding Your Ideal Customer in Marketing To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	I want to talk a little about how adding a female model increase a 67% close rate.
0:07.6	Do you want to read it?
0:08.7	Yeah.
0:09.1	So this is interesting.
0:10.4	And I'll share something about our email, our outbound right now.
0:14.7	So basically, so this guy, Dan says this guy got a 67% close rate on his sales calls by hiring a model to do literally nothing in the background, right? So basically, here's how it works. Client joined, immediately joined a call, immediately was engaged and closed in 12 minutes, 8,400 deal, right? So he's like, so basically he's on a sales call and then you have a model in the background or whatever, right? And he's like, what the, what the F? He's like, okay, so he tested it 50 more times. With a model, is this B to C or B to B. It must be B to C. I am not sure. Well, I think it could be B to B, but it can be enterprise. I don't think that'll 8,400. Definitely. Yeah, no. Yeah. So with a model, 67% close rate, okay?
0:38.0	Without model, 24% close rate, okay?
0:56.3	Without model, 24% close rate, which is pretty decent, but the psychological psychology is primal, men's brains short circuit.
1:03.5	If beautiful woman is there, this must be important.
1:06.0	If beautiful woman works for him, he must be successful.
1:08.9	If I say no, I look poor in front of beautiful women.
1:12.0	Status by association is undefeated. So they took it further. Demo calls, model in the background.
1:17.7	Support calls, model, the different bottle, right? Cotally revenue, two models, quarterly reviews.
1:23.5	Payment collections, angry model, right? The results. Demos, sales up 43%.
1:30.0	Support tickets, down 62%. Payment speed, 3.2 times faster. Client retention, up to eight
1:36.8	months average, okay?
1:37.8	Wow.
1:38.3	Ethical, who gives it F. Effective, the numbers don't lie. Now we run a whole division,
1:43.3	baddies for business calls.
1:45.0	$500 for a call, book through Q2.
1:47.2	Your competition is using models. You're still using PowerPoints. That's what it is. Is this like a call center business? I'm not sure, but I'll tell you what. I have a guy in one of my, my IPO groups, right? he literally, he brought a, it was an enterprise deal that he was trying to close with Microsoft, I think, right?
1:46.8	He brought. PEO groups, right? He literally, he brought a, it was an enterprise deal that he was trying to close with Microsoft, I think, right?
	...

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