More loans with these three scripts.

I'm going to share with you a couple of things that are going to transform your business by increasing conversion by adding three simple designed conversations into your everyday language. I'm your host

Steve Kiles and you're listening to the Lone Officer Freedom podcast, the number one podcast in

America or loan officers. And I'm going to give you a couple of things today that I know will absolutely transform your business.

Here's a couple of things that I've been thinking about.

I've got a production team and we've seen some great growth of the last 28 months when we started.

And one of the things I keep thinking about rolling into this year and over this next quarter is this.

If you want to be profitable, if you want to be profitable if you

want to have big success the two Cs to be thinking about is number one conversion number two

concessions so number one how do I convert more of the business I've already got coming in so

instead of go to get more you know I used to hear this all the time, just go get more.

Like if you're currently closing, you know, six transactions a month and I want to double it,

I got to double the amount of leads I'm getting to do it.

That's actually not necessarily the case.

It's probably a both combination of let's increase more of the conversion of what you already

got.

And then once conversion is optimized, then let's go get more.

And so I'm a big proponent of let's convert more of what we've already got.

Then we go get more or you get more while you're increasing conversion.

And that's how you see exceptional growth.

So conversions, what i want to talk

about today just as a nugget too if you can minimize concessions and increase conversion you're

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