Ted Audio Collective.

Audio Collective.

This is Design Matters with that me

Mee Nome from Design Observer.com.

On this program, Debbie Milman talks with Cliff Sloane about his career in marketing,

about why non-profits need to improve their marketing campaigns and about the

kind of marketing that he himself grew tired of. I'm getting on his plane to God

knows where and you know sitting down and meeting to discuss with a fast food

person whether the logo should be a shrimp or a lobster.

Here's Debbie Melman.

Cliff Sloane is a creative director, and he's known as a marketing guru.

One of his earliest jobs was on the Michael Jackson Pepsi campaign, which would give you some idea of the caliber and the longevity of his career.

In 1993, Cliff started the Sloan Group with just five employees and $10,000 borrowed from his parents.

The company quickly grew into a 60-person firm that earned many awards and clients like

M TV, HBO, MasterCard, and Disney.

In 2008, Cliff turned his talents in a different direction.

He founded Philen Company, a marketing firm that brings together those who want to do good with those who want to give back.

Cliff Sloane, welcome to Design Matters.

Hi, Cliff, you started your career in the early 80s and this is when I actually first

met you though we also went to the same State University in New York. You were

working at a small rock magazine called Rock Bill, which was distributed

at arenas, stadiums, and concert venues. You were the magazine's first creative director,

...