Clever Creative - A Uniquely Human Approach to Branding

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 September 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Shannon Gabor, Founder & Chief Creative Officer of Clever Creative, tells us how Clever wasn't necessarily designed to be all female at first, as Shannon comments, it was a “gift of the pandemic.” Through times like these, it’s important to be introspective and true to your value. With this in mind, Shannon stumbled onto the importance of keeping a tight-knit family that runs Clever Creative. As you’ll hear on the show, Shannon Gabor, a fast-talking creative from Jersey, is not only dedicated to the craft, but she’s dedicated to the relationships she builds throughout her day-to-day running of Clever. Being a brand at Clever Creative doesn’t mean hiring a marketing team, it means partnering with some of the most creative people at a company that not only love their jobs, but love growing with the companies they work with.

In the first part, Shannon discusses Who is Clever Creative; Why Shannon’s “Daria” stage will always be important; Understanding how to use your left and right brain in the best of ways; Choosing your mentors and adopting their wisdom; Adapting to your environment especially as a brand; COVID Impacts; Adapting your company with its surrounding community; And so much more.

Join us while Ramon Vela interviews Shannon in Part 1 of this episode and listen to her share the inside story of a brand.

For more on Clever Creative visit: http://clevercreative.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	So we're clever, creative.
0:23.4	We are an independent and women-owned and operated branding agency here in Los Angeles.
0:28.6	I founded the company in 2005, gosh, pretty much on the heels of the pursuit of wanting to connect the dots between business and creativity.
0:38.3	And so for me, which I'm sure we might even unearth some of that story of how I got here,
0:43.3	I think for me it's really all about making sure that when brands come through clever stores,
0:48.6	they leave even more human than they did when they came to us. And so we are an eight-person team.
0:56.1	We did have a little bit of effect from the pandemic,
0:58.7	but we're recognizing that there's a gift in everything.
1:02.9	And our agency really, we provide really simplified
1:07.4	and collaborative ways for brands to activate.
1:10.7	So that could mean helping them
1:12.3	build themselves from scratch, you know, naming and positioning and really understanding their
1:17.9	core values of who they are as an entity all the way through what do they look like, you know,
1:23.3	what is their expression when they need to be expressing themselves, whether it's through
1:27.4	digital or packaging or through social. You know, we get to kind of, what is their expression when they need to be expressing themselves, whether it's through digital
1:27.7	or packaging or through social.
1:30.5	You know, we get to kind of put a name and a face to brands, which is amazing.
1:34.6	So we've been doing it for 15 years.
1:36.4	I pinch myself, even in this pandemic, that I get to call this my job.
	...

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