FlavorCloud - Enable Brands to Go Global

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 September 2020

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Note: Recorded during the shelter in place, the audio quality is spotty but the Wisdom is real.

Here on Story of a Brand, we love hearing the hero stories for all entrepreneurs, especially from all of our female-owned partners who continue to break boundaries every single day. In the second part of this Feature, Rathna Sharad , Founders & CEO at FlavorCloud, shares the challenges she overcame during the starting of her entrepreneurial journey. As Rathna mentions “as a woman, what you hear, is really true.” Rathna saw the impacts between building connections, funding, and having those large-big-picture conversations. Rathna's comments regarding her obstacles and her advice on how best to combat those obstacles will benefit any entrepreneur no matter what gender you are. Here's the rest of her story.

In part two, Rathna discusses Being primed by Amazon Prime; COVID Implications; The growth of international e-commerce; The new reality of building a brand to be international; Sharad's background; Dealing with work-related stresses through kickboxing and yoga; Expressing the client experience through FlavorCloud; Optimizing shipping strategies while remaining cost-effective; and so much more.

Join us while Ramon Vela interviews Rathna in Part 2 of this episode and listen to her share the inside story of a brand.

For more on FlavorCloud visit: https://flavorcloud.com/

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Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	We all know that the e-commerce has been accelerated across, you know, across the economy.
0:28.1	This is becoming just crucial to have a service like yours.
0:32.7	Absolutely.
0:33.4	And I think consumers are pushing for that, right?
0:35.9	They're like, why can't I have free shipping?
0:39.3	You know, it's hard to do with international.
0:41.9	But that is really what I see happening.
0:45.2	Because one of the things that we go in with is like Amazon like discounts without you being in Amazon, Really great shipping rates. But more importantly,
0:55.5	you don't have to figure out who should I use. How can I offer a service that's reliable?
1:01.6	How can it be fully tracked? And all of those things, including returns, are consumer
1:08.6	expectations today.
1:18.6	Hey, don't forget to listen to part one of this amazing feature. Now, let's get back to the story.
1:21.6	Jenny decides to, she wants that chew really badly and she's going to pay the shipping costs costs even though they're super high and wants to use it for the event
1:31.6	Over the weekend and the next thing she knows is if she sees is that there is no tracking information
1:39.0	She doesn't get any updates and
1:43.0	Weeks go by actually months go by.
1:46.8	And finally, she gets a call from the carrier saying that she needs to pay an additional
1:54.0	$50 in duties, taxes, and fees before they'll give her the shoes. And at this point, if you're Jenny, you're livid, and typical consumer in this scenario would
2:11.2	just reject it and basically say, it's too late and you didn't tell me about these additional
2:16.9	costs, so I don't need it anymore.
	...

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