Ted Audio Collective.

Audio Collective.

This is Design Matters with Debbie Millman from Design Observer.com.

On this program, Debbie Millman talks with designer Clement Mock

about the early days of Apple Computer, the heady days of the software bubble,

and the joys of working for Steve Jobs.

We were called Bozos.

We were incompetent. There was nothing that we did that was up to his standards.

Here's Debbie Milmo.

Clement Mock has had an incredibly eclectic career. From his early days as a

technology pioneer to today's totally digital companies employing thousands.

Clement has staked out a role as a visionary entrepreneur and designer.

Today he is the reason phrases such as experience design, information

design, information architecture, interaction design, strategic design,

interface design, and customer experience are part of our lexicon.

In the early 80s, just a few years out of art school, Mock took a job at Apple Computer.

As the creative director, he designed all aspects of the Mac experience

from packaging to manuals and helped to develop the simple friendly sensibility of the Mac

that persists to this day. In 1988, Mock left Apple to

create his own firm and went on to found several successful design-related businesses which

we're going to talk all about now. successful design

all about now.

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