The following podcast is a Dear Media production.

You're listening to the Wellness Herway podcast. I'm your host, Gracie Noren, and I'm so excited to provide you with the space where you get to shape what wellness feels like to you.

Wellness Her Way is where we make a home of our body, mind, and soul, instead of jumping on

trends for short-term results. We've got one body. We're going to nourish it, love it,

respect it, and embrace it through all its forms.

Hello, and welcome back to another episode of Wellness Her Way.

Today we have Elizabeth Stein with us.

She's the founder of Purely Elizabeth, and I'm so excited to have you here.

I have a sick obsession with your granola.

I have it every day in my parfe.

So we are very, very excited to chat with you.

Well, thank you so much for having me.

It's really such a pleasure to be on and to meet you.

Yeah, I had so much fun doing a deep dive into your background and how you started.

And from what I understand, you started out in marketing at a handbag company.

And so I'm curious if this had any type of influence on the way

that you built Curbw-Aly Elizabeth or how you kind of used your education there to create your

own brand. I think my background there definitely brought in my creative side. So, you know,

it's funny right now. I'm just deep in a creative, a secret

creative project. And I feel like I've not lost that side, but I am so much more on the

analytical business side of things at this point in the business that I really missed that

creative outlet. And so drawing back to those early days and, you know, I worked for a hang bag

...