Claudia Sulewski: Founder of Cyklar

Second Life

Who What Wear

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 15 December 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Claudia Sulewski is the founder of Cyklar, a new bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the original beauty YouTubers. She started her YouTube channel when she was just 13 years old, under the name BeyondBeautyStar, posting makeup tutorials, vlogs, and other lifestyle content. By the time she graduated high school, she’d grown a massive following that allowed her to monetize her content as an official YouTube partner and make her hobby her full-time job. Claudia’s status as an internet sensation reached new heights when Teen Vogue tapped her to host the publication’s YouTube channel as a red carpet correspondent. Her years of experience shooting and editing her own content and using herself as talent for her creative vision were also crucial when she expanded into traditional acting and directing. She’s gone on to lead a successful career on and off camera since getting her start on YouTube, booking roles for hit shows like Shrinking and directing music videos for her fiancè, Grammy Award–winning artist Finneas O’Connell. Her career has now come full circle with Cyklar after years of filming GRWM videos and self-care routines for her millions of loyal followers.

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, everyone. It's Hillary. I hope you enjoy our final episode of the year. After this, we're
0:06.4	going to be taking a short break, but we'll be back with a new episode of Second Life on January
0:12.8	12th. Happy holidays. Hi, everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:34.1	We're talking about their work journeys, what they've learned from the process of setting
0:38.3	aside their doubts or fears, and what happens when they embark on their second life.
0:44.3	Today on the show, I'm speaking with Claudia Saluski, the founder of Cycler, a luxury
0:49.7	body care brand that promotes self-indulgence with every bottle.
0:54.1	Claudia's career didn't start in beauty product development, though.
0:57.8	It actually started online as one of the original YouTube beauty creators.
1:03.1	She posted her first YouTube video under the screen name Beyond Beauty Star when she was just 13 years old.
1:11.3	As a completely self-taught creator,
1:13.4	she shot and edited fun makeup tutorials, fashion reviews,
1:17.2	and vlogs that grew into a huge following at a young age.
1:21.3	By the time she graduated high school,
1:23.4	Claudia was an official YouTube partner with an agent.
1:27.0	While she's continued creating on YouTube, she's also ventured into traditional acting,
1:31.3	with roles in hit TV shows like Apple TV shrinking, as well as directing music videos for her fiancé and Grammy Award-winning artist, Vinnius O'Connell.
1:41.3	Today, Claudia maintains a loyal following of nearly two and a half million
1:46.0	subscribers on YouTube, where she still posts regularly. And after more than a decade of making
1:52.1	Get Ready With Me's and self-care routine videos, Claudia's brought her love of storytelling to the
1:58.0	personal care space with her brand cycler. I loved getting to talk to
2:02.9	Claudia about how she got here. So now, on Second Life, it's Claudia Saluski.
	...

Transcript will be available on the free plan in 27 days. Upgrade to see the full transcript now.

Previous episode

Disclaimer: The podcast and artwork embedded on this page are from Who What Wear, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Who What Wear and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.