Claudia Pievani: Fashion Without Victims

Species Unite

elizabeth novogratz

Philosophy, Society & Culture

5.0 • 911 Ratings

🗓️ 19 October 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

"We talk very badly nowadays about fashion, right? Because of the environmental impact and so on. But at the same time, there is also value in fashion. If not, we wouldn't be so obsessed. It's inspirational, it makes you dream… Let's keep the good thing, the positive thing that gives you a good feeling and toss away and eliminate the bad things. It can be done." Claudia Pievani

Claudia Pievani is the founder of Miomojo, the cruelty-free and sustainable Italian fashion brand that is making some of the most beautiful bags I've ever seen. They are recycled and up-cycled and – use the entire range of incredibly innovative, next-generation materials – derived from plant-based resources, including apples, corn, cactus and pineapple.

"Over time, we have proved that a beautiful object doesn't have to come at the expenses of other living beings or our planet. With creativity and compassion, we have proved that it is possible to have fashion without fashion victims." – Claudia Pievani

https://www.miomojo.com/en/

Transcript

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0:00.0	Species, unite, unite. We talk very badly nowadays about fashion, right? We know because of the environmental impact and so on, but at the same time there is also a value in fashion.
0:25.0	If not, we wouldn't be so obsessed.
0:28.0	It's inspirational, it makes you dream.
0:31.0	Let's keep the good thing, the positive thing that gives you a good feeling and toss away and eliminate the bad things. It can be done. Hi, I'm Elizabeth Novigrats. This is Species Unite. We have a favor to ask if you like today's
0:57.2	episode and you have a spare minute, could you please rate and review Species
1:02.1	Unite on Apple Podcast or wherever you listen to Podcast?
1:06.9	It really helps people to find the show. This conversation is with Claudia Piavani.
1:17.0	Claudia Piavani.
1:20.0	Claudia is the founder of Miemozo.
1:22.0	Miemozo is a cruelty-free, sustainable Italian fashion brand
1:26.6	that makes some of the most beautiful bags I've ever seen.
1:29.6	And these bags are made out of things like cactus leather and apples and corn, and every single one of them
1:35.2	is absolutely stunning. One of the reasons I really wanted to talk to you Claudia because you've been in this, when did you start 2012?
1:59.0	Was that one?
2:00.0	Yes. The past 10 years have really been the big transformation in this industry.
2:06.3	Every year it's just going to get better and better in terms of what's available.
2:10.5	We had this long kind of stretch of plastic for a long time that at least it wasn't using animals,
2:17.0	right, but it wasn't good for the planet.
2:19.0	And in the past three, four years, it's really the beginning of this insane kind of materials
2:25.7	revolution of materials that are not bad for the planet and that don't hurt anybody, people or animals.
2:35.0	When you started, you didn't have anything available to you that was like this incredible.
2:40.0	You've been in it during this whole kind of transition of the materials world.
	...

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