Claire Mazur and Erica Cerulo: 831 Stories Co-Founders

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 14 October 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Claire Mazur and Erica Cerulo are the founders of the modern romantic fiction entertainment company 831 Stories. The two met in college, and after graduating, Claire worked in the arts and Erica in editorial, but they stayed close and constantly shared ideas. In 2010, they partnered up and launched Of a Kind, an e-commerce company that sold limited-edition pieces and crafted meaningful editorial content about the designers behind them. Of a Kind grew a loyal following of customers who loved Claire and Erica’s keen sense of style and humor. In 2015, they sold the business to Bed Bath & Beyond and stayed at the company for four more years doing marketing and strategy. In 2019, BB&B closed Of a Kind, which allowed Claire and Erica to slow down for the first time in years. They took a pause and thought about their next steps. Realizing the potential of the romance space (and how much they personally resonated with the content), they founded 831 Stories. The company now has a publishing imprint with Simon & Schuster, and their first book, Big Fan by Alexandra Romanoff, was published this past September.

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Transcript

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0:00.0	Thank you to eBay for sponsoring this episode. This is what you do when you have
0:06.9	high standards and fancy all the fancy things like an iconic Dior saddle bag or that diamond tennis bracelet.
0:15.0	You go to eBay.
0:17.0	There you'll find new loves that will never disappoint,
0:21.0	expertly authenticated and everything. Whether it's that vintage pearl
0:25.5	necklace or brand new ruby earrings, a product cross-body bag to be besties with your
0:30.3	other handbag, even an eternally classic watch like that with your
0:33.6	hand bag, like that Rolex oyster or that Cartier tank. You know the one.
0:39.5	And when you find it, eBay has their experts eyes to make sure you're getting the real deal.
0:46.6	That way you can be confident that the designer finds you came for the luxury wardrobe that
0:51.8	you've always wanted. It's all real. In fact. the luxury
0:54.0	wardrobe that you've always wanted it's all real in fact it's verified authentic
0:57.4	So bring your high standards and never limit what you can find
1:01.6	Yeah, eBay. The place for new, pre-loved, vintage and rare fashion,
1:08.3	eBay. Things People Love. people love. Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast, spotlighting women who have truly inspiring careers.
1:32.0	We're talking about their work journeys,
1:34.2	what they've learned from the process of setting aside
1:36.6	their doubts or fears, and what happens
1:39.9	when they embark on their second life.
1:42.6	Today's show is quite exciting for me
1:44.9	because we're turning the spotlight on two women
1:47.2	who are disrupting modern romantic content
	...

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