Cien Chiles - Adding Flavor to Anything and Everything

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 May 2024

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of "The Story of a Brand," host Ramon Vela interviews Maria Covarrubias, Founder and Culinary Magician of Cien Chiles.

Maria shares her inspiring journey from Guadalajara to becoming an entrepreneur, emphasizing her passion, resilience, and dedication. She discusses the pivotal role of gratitude in her life, highlighting a supportive Whole Foods cashier who believed in her vision.

Maria delves into the challenges and triumphs of building Cien Chiles, emphasizing the importance of non-GMO certification for consumer trust. She describes the creation of her sauces, inspired by family recipes and crafted with wholesome ingredients to complement meals without overpowering them. She offers practical tips for using her sauces in various dishes.

Maria's commitment shines through as she talks about running Cien Chiles with her husband, successfully placing their products in over 200 retailers. She advises aspiring entrepreneurs on patience, steady growth, and building the right partnerships. Visit cienchiles.com for recipes and follow them on social media for updates. This episode celebrates vision, gratitude, and sharing authentic flavors.

For more on Cien Chiles, visit: https://cienchiles.com/

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Transcript

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0:00.0	So it was a lot of trial and error on nailing down the mustard.
0:05.4	It is truly magical.
0:06.9	If you're a mustard fan, it's this crunchy pockets of flavor.
0:11.9	I sometimes refer to it as vegan caviar because it's pickled mustard seeds, essentially.
0:19.2	So once you bite into them or pour it in a salsa into a salad or
0:23.6	or avocado toast, it just adds so much flavor to a very simple thing.
0:29.6	Hey everyone, this is Ramon Vela, and this is another episode of the story of brand.
0:45.2	Always, we have an amazing gift to brand that we're going to future on today's show.
0:49.3	But before we do, hi, I speak to hundreds of founders and CEOs of consumer brands each year, and they are facing
0:57.7	unprecedented challenges from changing consumer behavior, inflation, election your anxiety, the cost
1:04.5	of capital, and more. However, finding an experienced knowledgeable advisor to help your consumer
1:10.7	brand shouldn't be challenging.
1:13.5	That's why the story of a brand has worked with the Compass Rose team, my strategic partner, to provide relief.
1:21.6	We are offering a no-cost solution exclusively for consumer brand founders and CEOs featured on the story
1:29.9	of a brand show, as well as listeners. Whether it's to answer your questions, be that
1:36.4	unbiased third-party sounding board, help you map out your brand's growth trajectory, or prepare
1:42.8	your brand in financials for investors or acquisition or more.
1:47.1	Simply fill out the form, answer a few questions, and book a one-on-one call with Rose Hamilton,
1:53.3	the founder of the Compass Rose team. This is a $500 value. The calendar is limited, so book your time now.
2:02.4	Simply visit compassroseventures.com forward slash Ramon.
2:07.8	Compassroseventures.com forward slash Ramon.
2:13.3	Now, without further ado, let's get to the main event.
	...

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