realize that my purpose, especially as a business owner, is not to sell technology.

We don't sell technology.

It's not to create a best recommendation engine, is to fulfill customer need.

And obviously, customers have all the rights not to care about what's inside.

They don't care about your frameworks.

They don't care about your clouds. they don't care about your clouds, they

don't care about carriers they use. They care about their needs. They care about the fears. They

care about their values. And that's why we're here as merchants to not only provide them goods,

but provide them a service around it.

And this is where you shift your perception of things.

And you're not just a technologist who does some coding and provide service.

You think how can you use technology for better for other departments here?

You're not some supply chain expert.

You want to ensure that you have everything in time, so people won't be disappointed

when they don't get their shipping in time and so on and so forth.

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