Chubby Snacks - Not Your Average PB&J
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 10 May 2021
⏱️ 31 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Omnisend, and Repeat**
In the second half of this Feature, Dillon Ceglio, Founder and CEO of Chubby Snacks, talks about the changes and challenges last year.
He also gives insights into the ingredients used in the snacks. He discussed how difficult it was to achieve the perfect recipe. He balanced the needs of kids and their parents.
While no new products were disclosed during our interview, he did enthusiastically explains his view on trying new things. Then he shares some good advice and guidance for beginner entrepreneurs.
In part 2, we discussed: Information about the products along with the ingredients; The testing and researching process; What they did in the early days of the business; What are the alternatives for sugar; Gives his view on future products; When new products will arrive; His advice for newcomers; What feedback he received; Why constructive criticism is important; and so much more.
Join Ramon Vela and Dillon as they break down the inside story on The Story of a Brand.
For more on Chubby Snacks, visit: https://www.chubbysnacks.co/
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
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*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.7 | And he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.1 | We just kind of created a very basic jam |
| 0:24.2 | that we could utilize with like a single ingredient nut butter |
| 0:26.7 | and a whole wheat bread. |
| 0:29.7 | And from there, obviously, things have changed a little bit. |
| 0:32.4 | I mean, we're still incredibly transparent. |
| 0:34.2 | I ended up just bringing on a food scientist |
| 0:36.8 | or a recipe developer to |
| 0:38.5 | help us just fine-tune some things and make our product more palatable for the everyday |
| 0:44.4 | consumer, opposed to just like the super like health conscious shopper that we were initially |
| 0:48.6 | targeting. Again, like all of our ingredients are, I guess what I should say is like what we pride ourselves on is the fact that you can read our label and not have to go to Google to find out what that product, what that ingredient is. |
| 1:00.0 | And so that's, you know, it's really important to us. It's one of our, I guess, sacred cows, if you will, and something that will never, you know, defer from. |
| 1:08.0 | We'll always be truthful in terms of what we're putting in the products. |
| 1:11.0 | And, you know, minimal is, is better from our point of view. |
| 1:14.7 | Our little slogan is, we cut, we cut crusts, not corners. |
| 1:23.8 | This episode is brought to you by Omnis Send. |
| 1:27.8 | Now, if you're in e-commerce marketing and it feels like those weekly newsletters are no longer |
| 1:32.3 | enough to power your growth, you're going to love Omnisand. |
| 1:36.5 | Now, Omnisan is an e-commerce marketing platform that goes above and beyond regular email |
... |
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