Choose Carefully

Hidden Brain

Hidden Brain Media

Arts, Science, Performing Arts, Social Sciences

4.6 • 40.4K Ratings

🗓️ 3 January 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

All of us make choices all the time, and we may think we're making those choices freely. But psychologist Eric Johnson says there's an architecture behind the way choices are presented to us, and this invisible architecture can influence decisions both large and small. If you like this show, please check out our new podcast, My Unsung Hero! And if you'd like to support our work, you can do so at support.hiddenbrain.org.

Transcript

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0:00.0	This is Hidden Brain. I'm Shankar Vedanta.
0:06.0	It was November 2004.
0:09.0	Jeopardy Champion Ken Jennings kept winning and winning and winning.
0:14.0	He now has $1,4,960.
0:21.0	His chief seemed unbreakable.
0:24.0	A total of $2,600,300.
0:31.0	With Christmas approaching on his 75th appearance on the show,
0:35.0	the champion seemed likely to win yet again.
0:38.0	It was final Jeopardy, the last challenge of the episode.
0:42.0	If Ken got this one answer right, the streak would continue.
0:46.0	Host Alex Trebek presented the question.
0:49.0	The category is business and industry and here is the clue, ladies and gentlemen.
0:52.0	Most of this firms, 70,000 seasonal white-color employees,
0:57.0	work only four months a year.
1:01.0	30 seconds, good luck.
1:03.0	Columbia University psychologist Eric Johnson describes what happened next.
1:08.0	So Jennings thought and thought must be seasonal and must be something about Christmas.
1:13.0	So he was thinking maybe it's like someone who does delivery like FedEx
1:17.0	or maybe it's people who put outside box-and-as, the Salvation Army.
1:21.0	The other contestant with a chance to win Nancy Zurg went in a different direction.
1:26.0	She picked the tax preparation company H&R Block,
1:30.0	which hires a lot of accountancy cheer come tax season.
	...

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