CHOMPS - Grass-fed, non-GMO, Keto-friendly, Humane Meat Sticks

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 July 2020

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Recorded in my closet during the lockdown. Audio is choppy but the wisdom is real.

In part two, Pete Maldonado, Co-Founder & CEO of CHOMPS talks about how good timing and key partnerships helped increase the demand for Chomps. He then discusses the ways in which his brand has been affected by COVID-19 and how they’ve been able to pivot successfully. Pete also talks about the rising trend of plant-based protein, and the bold move to market his meat sticks to vegans. Raw, authentic, and unapologetic, Pete’s passion and commitment to quality make Chomps a beloved brand.

In part two of this feature, Pete discusses: How a partnership with the Whole 30 diet system and the rise of Keto/Paleo diet trends increased the demand his product, How his company has been impacted by the recent “stay-at-home” orders, How the brand has shifted marketing strategies and re-focused more toward e-commerce, Why he doesn’t see the rising trend of plant-based protein products as a long-term threat, How his unconventional method of marketing to vegans has paid off, Why he believes people love Chomps and what keeps them coming back for more.

Join us while Ramon Vela interviews Pete in Part 2 of this episode and gets the inside story of this amazing brand.

For more on CHOMPS visit: https://chomps.com/

Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	When you look at some of our advertising from last year on a digital aspect, it was the best
0:29.1	performing ads with the lowest cost per acquisition for these new customers were targeting
0:36.2	vegans.
0:41.9	They were, so people that were interested on Facebook they were clicked like they selected them on Facebook that are interested in veganism
0:46.0	they were converting faster than anybody else that we were advertising to the cool thing about
0:52.2	it was none of our none of our of our competitors were thinking to go and advertise
0:57.0	to vegans because you're like, why would I do that?
0:59.0	But the truth of the matter is there's a lot of people that are, they are interested in that.
1:03.0	They're interested in generally eating better.
1:05.0	They wanted it, they tried veganism because they maybe had a friend that was doing it.
1:10.0	And then they learned all
1:11.5	these things that are very scary. I mean, you think about it. I mean, the commodity and factory
1:16.4	farming is horrible. And for all of those things, bad for nutrition, it's bad for, you know,
1:22.7	the environment and bad for animals.
1:29.7	Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in abandoned cards.
1:35.5	How do they do this?
1:36.9	They give your customers an Amazon-like experience by providing real-time, accurate delivery
1:42.4	options on your product pages, card, and checkout.
1:46.3	In other words, they give you the power to enable discounted two-day, three-day, and four-day delivery
1:51.8	promises to your customers using data.
	...

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