Welcome back to another powerful episode of Women of Impact with Lisa Bilyeu! Today, we are thrilled to have Melissa Urban, the co-founder of Whole30 and author of the upcoming book, "Whole 30," join us for an enlightening discussion. Together, Lisa and Melissa dive deep into the transformative impact of diet and mindset on health and energy levels. In this episode, you'll discover the fascinating connection between trauma and food responses, along with the role that memory and history play in our food perceptions. Lisa and Melissa explore the emotional relationships we form with food, how it affects our habits, and the importance of focusing on how we feel rather than chasing elusive numbers on a scale. As they share personal stories and insights, you'll hear about the challenges and triumphs of navigating changes in health, particularly during pivotal life stages like menopause. Lisa opens up about her own journey with health and nutrition at age 45, discussing everything from hot sweats to gut issues, and how adjusting her diet has transformed her energy levels and reduced inflammation. Tune in as we uncover the secrets to balancing health, success, and self-identity, and empower you to be the hero of your own life. This episode is packed with practical advice, heartfelt stories, and eye-opening insights that you won't want to miss! MELISSA URBAN is the co-founder and CEO of Whole30, and a six-time New York Times best-selling author. She is the host of the Do the Thing podcast, and is a prominent keynote speaker on social media and branding, health trends, and entrepreneurship. SHOWNOTES 00:00 Excited about new health journey with new book. 05:10 Grateful for insight on food and habits. 12:05 Women's self-worth tied to the scale. 20:14 Dairy reactions differ by location; more understanding needed. 24:44 Navigating hormonal cravings and cycles during diets. 27:20 Reduce medication, sugar, and sweeteners for health. 35:17 Questioning strength led to reframing self-perception. 37:18 Difficulty in changing eating habits and self-acceptance. 42:12 Avoids canola oil, prefers only olive oil. 45:25 Healthy diet impacts how food affects you. 49:42 Recommendations for increasing energy and reducing shame. 54:14 Interested in your whole 30 restaurant opening. 57:30 Thanks for your consistent and honest help. Start your health journey with all the facts! Run over to Joi to get your levels checked. If you use my code NYBBS they are giving you a 20% discount to get started. https://choosejoi.co/nybbs CHECK OUT OUR SPONSORS Netsuite: Go to https://impacttheory.co/woiNetsuitepodAugust24 to join Netsuite’s a one-of-a-kind flexible financing program.  Kasandrinos: Go to https://impacttheory.co/kasandrinospodAugust24 and enter code LISA for 25% off your whole order. Shopify: If you want to grow your business go over right now and sign up for just one dollar a month with your trial period at https://impacttheory.co/woishopifypodAugust24 OneSkin: We only have one body, one skin, and only YOU can choose to make it better by going to https://impacttheory.co/oneskinpodAugust and saving 15% when you use code WOI Tabu: Go to https://impacttheory.co/woiTABUpod and use code LISA15 to save 15% off your order FOLLOW MELISSA: Instagram: https://www.instagram.com/melissau/ Facebook: https://www.facebook.com/melissau.author/ Twitter: https://twitter.com/melissa_urban?lang=en Website: https://www.melissau.com/ FOLLOW WHOLE30 Instagram: https://www.instagram.com/whole30/?hl=en Twitter: https://twitter.com/whole30?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Website: https://whole30.com/  FOLLOW LISA: Instagram: https://www.instagram.com/lisabilyeu/ Twitter: https://twitter.com/lisabilyeu YouTube: https://www.youtube.com/womenofimpact Tik Tok: https://www.tiktok.com/@lisa_bilyeu?lang=en LISTEN AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/womenofimpact Learn more about your ad choices. Visit megaphone.fm/adchoices