On this episode of the playbook, I have Chip Wilson, founder of Lulu Lemon, and he talks about how you

should be authentic about being inauthentic, and most importantly, what skill he learned from sports.

Finally he follows a rule of three when it's bringing an idea to reality.

This is entrepreneurs the playbook where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs

to talk about their personal and professional Playbook to success and what made them champions on the field and in the boardroom.

I'm your host and CEO of Sports One Marketing, David Melzer.

The word entrepreneur takes hold here with Chip Wilson, the former founder, well

founder and former CEO, is that right?

Or Chairman of Blue Lemon.

Yeah, thank you.

And author of a book that I just, it's a Bible book, Little Black Stretchy Pants,

and very creative cover, which we can get into.

But anyway, Chip, you grew up very similar to me with economic challenges.

Sure.

And you have five children, five boys in fact.

The first question I want to ask is my biggest challenge in life

is that I feel I was blessed to be challenged as a young boy. I had food stamps I

had a single mom, six kids.

How do you transfer, you know, the strengthening that we had, the resolve that we had because we had challenges at a young age,

to your own children when they can have whatever they

want in essence and whether you give it to them or not they know that you're

there we never knew that it's the single biggest problem I think that we have and how do you

...