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In a decade of disruption for the business of sports, one game has seen a significant upswing.

During COVID, golf exploded. On a course at the Driving Range at indoor

simulators and entertainment venues, record numbers of Americans played golf last year.

And a growing portion of those were women. More than six million women and girls played the

game on a US course in 2022, again a 14% over 2019. You look at the number of women that want

to learn the game, young girls that are joining on the tee. Really an exciting time for all of us

to really capitalize on this moment. It's a moment of peak opportunity for the Ladies Professional

Golf Association. Founded in 1950 as a playing tour, the LPGA is now a non-profit organization

supporting women's golf at every level. I think of the LPGA as the land of opportunity. They were

the originals. When you think about women's sport and the idea of women founding and building

sports on their own, I think LPGA. LPGA tournaments feature the world's best players competing for

millions of dollars, while LPGA programs build a grassroots involvement that creates a passionate

audience for the product. Golf is one of those rare sports that adults actually love to watch,

but then they can actually go play. Molly Marcusamon was named LPGA Commissioner in 2021.

Bringing credentials as a college athletics administrator and a long-time sports facilities

executive, smoothing her transition to this new challenge, seasoned CFO Kathy Milthorpe,

who started her career at the LPGA over 30 years ago. Kathy's, you know, wealth of knowledge for

the golf industry was really, really important for me to be able to learn the business. We're going

to do a little finance 101 for the player, for the new player director. She was talking about

...