So we're going to start here by bringing in stuff and know of the athletic Chicago.

And he to me is really what the athletic has been all about.

Chicago is one of the first sites and he was writing, I'm sure, pretty much for free at

bloggable. And I loved his work back then. He was one of the guys on that site that I thought

really understood film work. He's one of the first guys in the Chicago market who's doing a lot of

that. And when the athletic started, they identified his talent. He wasn't a guy who had gone to

journalism school or had a big pedigree. He was just doing quality work. And that's what the

athletic is about. They're about identifying people who are doing quality work and giving

their subscribers extra value. He was doing stuff that nobody at that time was doing. I felt

for the bull's coverage. And so they brought him in. If it were a newspaper, they would never

hire someone like him, right? They would hire some beat writer from somewhere else who might not

have been as good as him. And that's really what I love about the athletic, what they've done both

in finding the best people in markets to work with them who are established. And then also

empowering their editors to hire people who are doing great work in the analysis space who might

now have gotten a chance for traditional media. So they could really enjoy Stefan segment here.

And if you want to subscribe to the athletic, we have an alliance with them now. Go through

vethletic.com slash cat space. And that can get you 40% off your first year of subscription to

be a part of the future of sports journalism. Once again, the athletic.com slash cat space. We're

just starting this alliance with them. And hopefully it will continue if you go to the athletic.com

slash cat space and sign up today. Sokulu Chicago bulls now with Stefan know of the athletic.

I miss anything else. By the way, they grew up to these days where else can we check your work

these for this interesting bull season? Yeah, just the athletic. We just released the national page

...