Chelsea Hirschhorn: Frida Founder and CEO

Second Life

Who What Wear

Business, Careers, Society & Culture, Arts, Fashion & Beauty, Personal Journals

4.8 • 3K Ratings

🗓️ 30 September 2024

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chelsea Hirschhorn is the founder and CEO of the fertility, pregnancy, and infant product company Frida. Chelsea originally worked as a lawyer, first as a bankruptcy attorney during the 2008 financial crisis, and then as associate counsel and director of special events for the Miami Marlins. But after a few years, she realized that she’d built a self-sufficient business at the Marlins and started to think about other opportunities for growth. At the same time, she’d started a family, and when her son got his first cold, she pulled out a Swedish nasal aspirator called a NasFrida that her neighbor had gifted her a few months prior. She used it and thought, “Why isn’t this product available in every corner of America?” As it turned out, the neighbor, who had a business importing and selling NasFridas, was looking to sell theirs and close up shop. Chelsea took a risk, bought the stock, and the NoseFrida was born. She quickly got the product into pediatrician’s offices and began sourcing and creating new ones. Today, her company, Frida, has over 150 products; is available in major retailers like Target, CVS, and Walmart; and is carried at more than 430,000 distribution points in 45 countries. The brand offers postpartum solutions, fertility aids, and recovery kits for C-sections and incomplete pregnancies. Today, Frida is known as a massively helpful brand for new parents and hopeful ones.

Transcript

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0:00.0	This episode is sponsored by Walmart.
0:04.0	Autumn has officially arrived and here at Who What Wear
0:08.0	we're looking for the perfect on-trend pieces to add to our fall
0:11.3	wardrobes.
0:12.3	Luckily for us, the Walmart style tour is making stops across America this season
0:18.0	with a pop-up showcasing the latest women's fashion trends.
0:22.0	At each stop, meet one-on-one with professional
0:25.1	stylists for tips and tricks and get a personal color analysis so you can find
0:30.8	out if you're an autumn, winter, summer, or spring,
0:34.8	and start wearing the most flattering colors.
0:37.2	Catch the Walmart style tour on the road beginning September 6th
0:41.3	through the end of October.
0:43.1	Visit Walmart style tour.com
0:46.0	to find a tour stop near you
0:48.2	and find all the things you love today.
1:05.1	Hi everyone, I'm Hillary Kerr, the co-founder and Chief Content Officer of Who What Where. And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
1:12.1	We're talking about their work journeys, what they've learned
1:14.4	from the process of setting aside their doubts or fears, and what happens when they
1:19.9	embark on their second life. Today on the show, I'm speaking with the founder and CEO of Frida, Chelsea Hirschhorn.
1:29.0	While I am deeply familiar with Frida, as I'm sure many other parents are.
1:34.0	For those of you who don't know the brand, Frida is one of the most trusted and impactful brands
1:39.7	on the market for both new and hopeful parents and makes products. the Gas Passer, which is what you think it is,
	...

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