Cheese wars

The Indicator from Planet Money

NPR

Business

4.7 • 9.5K Ratings

🗓️ 26 January 2022

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

A US District Court just ruled Gruyere cheese can be made outside of the Swiss French border region – including here in the US. Today, what this court battle over a cheese has to do with global trade.

Transcript

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0:00.0	NPR.
0:03.0	Hey Adrian.
0:12.3	Hello Sally.
0:13.3	Pop quiz time.
0:14.3	Oh no.
0:15.3	Okay.
0:16.3	You're so psych.
0:18.0	Do you know where Griez the cheese comes from?
0:21.6	No pressure.
0:23.2	France?
0:25.1	You are very, very close.
0:27.0	50 percent.
0:28.3	According to the EU, Griez comes from certain regions of Switzerland or France, but according
0:35.6	to a judge in a US district court in Virginia, most American shoppers do not know what you
0:40.6	know.
0:41.6	They just think of Griez as like a kind of cheese.
0:44.4	Like maybe you throw in a mac and cheese or you've had it melted on top of French onion
0:49.0	soup.
0:50.0	That kind of thing.
0:51.0	Exactly.
0:52.0	But this is exactly the problem.
0:53.8	According to this judge, Griez has become generic.
	...

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